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第 24 课:The rising weight-loss market 膨胀的瘦身市场

Today 65% of U.S. adults are classified as overweight , 现今 65% 美国成年人被认为超重,

up from 46% two decades ago. 20 年前为 46% 。

And nearly a third of adults are considered obese , up from 14% in 1980. 并且有近 1/3 的成年人被认为是过度肥胖, 1980 年为 14% 。

Any way you look at it, heavy Americans represent a fast-growing market with special needs. 不管你怎么看待这个问题,肥胖美国人代表了一个具有特别需求的迅速发展的市场。

Until recently the business world's primary response was to pitch diets, 最近,世界商业对那些决心减肥的人的反应主要定位于炒作饮食、

workouts and potions to those determined to melt off the pounds. 锻炼、药剂方面。

The weight-loss market grew to about $40 billion last year, from $33 billion in 1999. 去年,减肥市场由 1999 年的 330 亿上升到 400 亿美元。

Even drastic measures are catching on. 甚至更加疯狂的减肥方法也开始流行起来。